If you needed any evidence that mobile will play a massive part in Facebook’s fortunes, then a new report from comScore shows just how popular the site is to mobile users. Its latest report states that on average, visitors spent 441.3 minutes (7.35 hrs) on the mobile site and app in March.
This puts it a significant distance from its nearest competitors, Foursquare and Twitter where visitors spent an average of 145.6 minutes and 114.4 minutes respectively. The figures reveal the growing importance of mobile for every social media site and the need to adjust in order to suit the format.
In terms of unique visitors to their mobile site, Facebook was also out in front with 78 million unique visitors in March. Twitter was the second largest with 25.59 million visitors while LinkedIn and Pinterest had 7.6 million and 7.4 million uniques respectively. Despite having the second highest average minutes spent on a site, Foursquare only had 5.49 million unique visitors, but their amount of time their users spend on the site suggests a high engagement rate among its users.
One caveat for Twitter is that these figures don’t include usage via third-party apps, which suggests that its reach and the amount of minutes spent on the site could be much higher than what already here. It wouldn’t be enough to knock Facebook off the top spot, but the amount separating the two would be that little bit smaller overall.
Outside the social media sites, the most popular apps for both Apple and Android were iTunes and Google Play followed by Google Maps for iOS and Google Search for Android. The reason for Google’s products being second is because they are automatically included in the home screen for either iOS: Google Maps is displayed as an app on the main screen (unless you move it elsewhere) while the Google search bar automatically features on the home screen for every Android operated device.
The full report by comScore can be found here.