Google opens Web Lab at London’s Science Museum, because ‘the internet is incredible’

July 18, 2012

Still unable to resist its techno-philanthropic urges, Google has just unveiled the Web Lab at the Science Museum in London. Paid for entirely with Google juice and constructed in a basement area that was previously used for storage, the exhibition consists of five experiments that help us to “discover the power of the internet while we’re on the internet.” That might sound cheesy, but we’ve had a good play with each installation and they’re actually very well thought out and accessible — although, if you’re already a hyper-connected nutcase then you might find it more appropriate for friends and family.

We won’t give too much away in case it spoils your fun, but you can get a flavor from the attached promo video we saw back at Google I/O, plus our gallery and the PR after the break. In any case, it’s safe to say that each experiment involves creating and sharing media in a way you’ve never tried before. What’s more, everything you do is stored in a little personal account in the cloud that you can access using the unique “lab tag” shown in the photo above. (Incidentally, all those symbols floating around in the background represent other individuals who are also currently participating in the project — which ought to give you some idea of the overall premise.) The exhibition opens to the public tomorrow, is free to enter and follows the same opening hours as the main museum — although the lab’s online dimension will remain active for a distinctly un-British 24-7-365.

Gallery: Google Web Lab