IKEA Does Banksy-Style Graffiti On Its Own Ads Along Milan Subway

[Click here to view the video in this article]

In line with Milan Design Week, IKEA has gone on a tagging craze, pasting stenciled posters all over its subway ads in the style of Banksy and Obey, along with the tagline ‘People bring Design to Life’.

The company’s black-and-white street art features, among others, a ballet dancer stretching on a chair and a gnome sitting atop a pile of magazines.

All along the Milan subway, IKEA also plastered posters on turnstiles, steps and walkwalks—creating a visual spectacle for subway riders.

Watch the video of its guerrilla campaign below:

[via PSFK]