Love ‘em or hate ‘em, there’s no question that tablets aren’t capable of handling the same rigors (with the same efficiency levels) as a full-on laptop, and Intel’s using that very point to promote the Ultrabook category as a whole. Given that we’re just days away from seeing what’s apt to be a flood of these things at CES, Intel’s new Ultrabook portal (and linked “Ultra Excited For Ultrabooks” preview paper) is priming the masses for what to expect. In the note, Intel Technical Marketing Engineer Shirley Chen notes the following:
“Tablets have introduced some great features that support some of these use cases with longer battery life and touch capabilities in order to provide a more enriched experience. However the screens are still small, local storage is generally miniscule and restrictive, and tablets lack performance compared to that of a traditional PC. At the other end of the portable scale there are laptops, which for many are just too big, and place power and performance above user experience, which both hardware and software play a part in. Ultrabook systems marry thin and light with the best in performance, responsiveness, security and battery life – filling the gap between desktop/laptop and tablet. We are reinventing the PC again. An Ultrabook device is ultra-responsive and ultra-sleek.”
Nothing here is truly groundbreaking, per se, but it’s the first time that we’ve seen such a giant company take a meaningful swing at a product sector that has caught fire for myriad reasons. 2012 is shaping up to be the year of the inexpensive tablet, but if Intel has its druthers, you’ll be shaking off the hype and picking up a full-fledged computing tool instead. Have a look at the rest in the PDF sourced below.