Fragrance company Air Aroma has teamed up with Melbourne-based artistic group Greatest Hits to create a fragrance that smells of an Apple product being opened for the first time.
Artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn wanted to recreate the Apple product scent, from the smell of the plastic wrap covering the box, to the printed ink on the cardboard, and the aluminum laptop.
To achieve this, Air Aroma contacted fragrance suppliers in the South of France to send samples of fragrances with the aroma of glue, plastic, rubber and paper.
They then tested these samples as ingredients before coming up with the final product.
The fragrance debuts in the artists’ exhibition in Melbourne called ‘De facto Standard’ happening from 20 April to 12 May 2012.
Sadly though, The Apple unboxing scent was created for use at this particular exhibition only and is not available for purchase.[via PSFK]