LG and Prada have a history of collaboration; their debut phone arrived around the same time as the first iPhone, sporting a black and white display, a petite footprint and a 2-megapixel camera. Next, the Prada II brandished a sliding QWERTY keyboard, a 5-megapixel camera and arrived at a time when WiFi functionality was a big enough deal to note on the press release. Four years on, the pair have rolled their sleeves and attempted to reclaim a place among the top devices, with classy aesthetics backed up by a strong hardware and attractively customized software. This is the team’s first attempt at an Android device, and on paper it’s got some respectable specifications, including a 4.3-inch NOVA Plus display, a dual-core processor and an 8-megapixel camera sensor that appears to be the same one found on LG’s 2011 flagship models. Granted, LG probably wasn’t ever planning to include its latest HD IPS screen on a phone where branding was dominated by the other partner, but this smartphone still wants to appeal beyond its good looks.
It’s now appeared in Korea and Western Europe and we were fortunate enough to borrow one from UK retailer Phones 4u for review. Are people willing to stump up the top-tier smartphone cash for a device with last year’s specifications? Do people want a Prada phone? Might a fashionista be more likely to plump for an iPhone? Or is it too popular? And what about that monochrome skin? We’ll talk it all out after the break.
Gallery: Prada phone by LG 3.0 review