Some artists realized that the music industry is not as in good shape as it was a couple of years ago. At the same time, some advertising agencies & brands are getting more and more conscious about brand content, and originality in advertising. That’s what brought the rap duo Parker & The Numberman to team up with Qualcomm to promote Snapdragon. The project, directed by Visual Creatures ( A Gifted Youth entity by FunnyOrDie) & Therapy Studio, puts the two artists in a world full of colors, arts & crafts and cool 3D. Under the Art direction of Ryan McNeely & John Cranston & with the 3D & typographic work of Peter Tarka . Here is Shoulda Shoulda, a cool rap clip aiming the promotion of Snapdragon. Discover Peter Tarka’s work on his Behance Profile, and go to Giftedyouth.com for more infos on their projects.