Salone Milan 2012: DMY Berlin presents Instant Stories

Fabian Dumas, The War of the Lights – Yokozuna suspension lamp (produced by DARK). Atame collection of suspension, table and floor lamps.

Celebrating it’s fifth year in Milan, DMY Berlin presents Instant Stories, tauting the work of eleven of the city’s finest young designers. Produced and presented as a traveling exhibition, the individual works were shown in “stage-cases” that felt like elevated dioramas—giving each piece a sense of theater. These stage-cases emphasized the narrative aspect of design and allowed each designer to create their own context, identify visual cues as inspiration and, like any good piece of fiction, invite the viewer to participate or reject the premise.

The format of the case-stages corresponds to the 4:3 proportion of digital images. Already pre-configured to be instantly turned into a two-dimensional, mobile and easy shareable medium, the sceneries help the objects to come to life not just within an ephemeral moment on the exhibition’s stage, but as a handy snapshot you can take home.

Rasko Naibaf Furniture, This is Not an Umbrella – parapluie table (produced by Rasko Naibaf Furniture).

The pieces and their corresponding backdrops ranged from the predictable (Rasko Naibaf Furniture’s umbrella-shaped “Parapluie Table” presented against a background of clouds) to the ethereal (HAW’s topographical bowls set against an otherworldly landscape). The challenge of this type of scenographic display becomes the way the storytelling itself can devalue or overextend the framed object.

DMY Berlin presents Instant Stories
Overlite
via Privata Oslavia 8
Ventura Lambrate District
Milan
Through April 22

Mark Braun – Hama Chair & Lounge Chair (produced by Atelier Haussmann). Fortune Drinking set TS 283 (produced by J&L Lobmeyr).

Werner Aisslinger, the future of production – Chair Farm

Atelier Hermann August Weizenegger HAW, Olympia Utopia – Tecto bowls (produced by Auerberg).

Heike Buchfelder – Pluma Cubic lighting