London’s red telephone boxes are iconic, sure, but just how relevant can they be in this century? Spectrum Interactive has a solution that both ensures their preservation and provides customers in search of internet a free ticket online. The company has converted some 1,800 pay phones throughout London into WiFi hotspots, offering passersby a free connection so long as they provide their mobile numbers and download an e-coupon for a nearby store. Spectrum initially began testing the program with the help of Nokia late last year, and while it’s amassed an impressive number of WiFi access points, it’s lost the support of its Finnish partner, and is still assessing how willing local businesses are to pay for getting coupons in the service. On top of that, there’s the whole issue of how many people will think to scope out phone booths rather than, say, an internet cafe. Here’s hoping Spectrum has some very flashy signs on the windows.
[Image credit: Elliott Brown, Flickr]