US-based cereal giant General Mills has partnered with game developer Atari to bring back their Retro-themed cereal boxes for the fifth time.
These limited-edition 80’s-style packaging features classic Atari games like Asteroids, Centipede, and Missile Command on the back of the boxes.
“With the comeback of classic movies, late night TV shows, and neon colors on the runway, this year’s decision to highlight the 80’s was simple – it’s on trend,” said Tara Johnson, integrated marketing communications manager at General Mills.
The series is available in stores from February 7 all through mid-March.
[via The Dieline]