Instead of looking at their contributions, Forbes Brazil has adopted an unconventional view on the business leaders of the world—the impact of their absence from society today.
Created by Ogilvy Brazil, it features a campaign showing faceless portraits of Mark Zuckerberg, Bill Gates, Donald Trump and other icons, teamed with infographics (in a satirical manner) of their contributions, which are presented as losses to society.
Here are some examples: We would see 800,000 fewer people developing applications without Mark Zuckerberg, 26 fewer skyscrapers without Donald Trump, and 121 fewer women claiming they have slept with Tiger Woods!
Would the world be the same today without their ‘contributions’?
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[via Co.Create]
